Cheah, Mr. Shaun
Program Director (Communication & Media)
Discipline Lead - Bachelor of Communication & Media (MMktComms)
Faculty of Arts & Design
Bldg, Floor & Room: 9, B33
Telephone: (02) 6201 2057
Facsimile: (02) 6201 2630
Shaun.Cheah@canberra.edu.au
Biography
Dr. Cheah was in the corporate sector prior to joining the Â鶹´«Ã½. He began his career in global advertising agency Leo Burnett (in 1989), based in their world headquarters (in Chicago). Here he was placed on the McDonald’s International Division, and was in a team which managed their global branding (and communication) campaigns. Thereafter he went on to manage other brands in the Asia-Pacific region (i.e. Visa International, Shell, KFC, Nestle, Citibank, Jaguar and Mercedes-Benz), the latter 2 as Regional Group Brand Director. He spent 14 years in the corporate world while his current career in academia spans 15 years (and counting). Dr. Cheah currently holds a Bachelor’s and Masters in Marketing Communication, and a PhD in Economics.
Areas of Teaching
Dr. Cheah convenes several undergraduate and post-graduate units in the Communication & Media program.
Research Interests
Dr. Cheah's research interests are in the area of social capital in the realm of inter-firm relationships and sponsorship marketing.
Qualifications Obtained
- Bachelor of Science in Journalism (Advertising) - University of Kansas, USA
- Bachelor of Marketing - McDonald’s HM University, USA
- Masters of Marketing Communication - Â鶹´«Ã½, Australia
- PhD (Economics) - Â鶹´«Ã½, Australia
Recent Publications
Full written papers (Refereed)
- Burell A., Coe M. & Cheah, S. (2007) "Making an entrance: The First Two Minutes Can Make or Break a Lecture". ANZMAC Conference – University of Otago, Dunedin, New Zealand 3-5 Dec 2007. (Double-blind review)
- Quazi, A. & Cheah, S. (2010) "An exploration of the drivers and impact of Indian Premier League on sports marketing", Asia Pacific International Conference On Changing Business Practices in Current Scenario. 29th - 30th December, 2010. SIESCOMS – University of Mumbai, Mumbai India. (Double blind review)